22 Jul Next Generation 2017: here are the figures of Giffoni Innovation Hub’s fest on innovation

450 young people from 5 countries around the world joined Giffoni Innovation Hub’s Dream Team community. 40 talents were actively involved in the third edition of Next Generation, the fest on innovation scheduled from 14 to 22 July in Giffoni Valle Piana within the Giffoni Film Festival. Talents from Italy, Mexico and Sweden met 50 guests and mentors, among which were entrepreneurs, innovation and communication experts. Furthermore, 100 students attended the event “A Scuola di Startup” (“Startup Experience School”), 5 universities were involved in Next Generation projects (the University “Federico II of Naples, the University of Salerno, the University of Lund, Sweden, the Monterrey Tec, Mexico, and the George Washington University, US) and 5 were the projects presented during the fest by the Dream Team: Cinema Box, a box giving the spectators the opportunity to eat made in Italy food while at the cinema; My eyes are yours, an interactive storytelling leading the audience behind the scenes of the Giffoni Film Festival; E-Commerce Giffoni, an online store where to buy Giffoni-branded products for young people; Giffoni Manager, a managerial-educational game turning the player into the director of a film festival and Future by Lund, resulting from the collaboration with the Swedish partners of The Creative Plot and dealing with the realization of a technology and science festival to be held in Lund, Sweden. 2000 young people were interviewed for Giffoni Big Data, an identikit of the digital natives that overturned many clichés on Millennials, turning the festival into a platform generating big quantities of data on young people.

Luigi Di Maio ascolta i progetti del Dream Team

There have been 4 workshops and 4 round tables on creative industries, artificial intelligence, animation and virtual reality and a focus on the current state of innovation in the Campania region, during which an agreement between Giffoni Innovation Hub and the iOS Developer Academy of Naples was announced. Other figures include 1 international business model –Giffoni Business Case– promoted by the Lisa Lab of the University of Salerno and the George Washington University, 1 deputation from South Korea and 5 institutional guests – Vice-President of the Chamber of Deputies Luigi Di Maio, Italian Minister of Education Valeria Fedeli, National Anti-mafia prosecutor Franco Roberti, Campania Region assessor for start-ups, innovation and internationalization Valeria Fascione and Chief Prosecutor of Salerno Corrado Lembo.

Luca Tesauro, CEO of Giffoni Innovation Hub, said: “This year the Hub has strengthen its new alliances with the best models of excellence of Sweden, Mexico and South Korea. The heart of our relations will be the sharing of ideas, knowledge and projects. In this way our mission will take off not only in Giffoni, but also in other places, with our talents always being the starting point of all.  Art, innovation and above all work influence each other in Giffoni, as we want to invest and work in the creative and cultural industries. Italy has wonderful places, incredible food and connections, too. Giffoni has been creating connections for 47 years thanks to cinema. Here at the Hub we are doing the same with our innovation talents, in order to turn creativity into a driving force for Italian innovation. An opportunity to share emotions, stories and energy and to build something great all together”.

In this third edition – added Orazio Maria Di Martino, COO of Giffoni Innovation Hub – we have made a great deal of progress. Just think of Giffoni Big Data, which allowed us to gain a thorough knowledge of the world of giffoners and young people in general, learning about their passions, ambitions, hopes and much more. The project has contributed to include Giffoni among the business cases that are now being studied at the University of Washington and the University of Salerno, and rightfully so. This is a starting point for the Dream Team young talents. We will manage -also thanks to them- to work on increasingly important projects within the context of Giffoni, which is already amazing”.

Creating value through an international training process is the subject on which Hub strategist Roberto Esposito focused: “This year, too – he said – we offered the Dream Team young talents a 3.0 educational experience on digital, social and cultural innovation within a continuously evolving community, in line with the changes that can’t help constantly affecting the very essence of employment. We asked young people to innovate the Giffoni Experience developing products to be launched on the market throughout the year. This means training people and creating concrete value at the same time. Mutual influences are fundamental and our two important international partnerships with the University of Lund, Sweden, and the Monterrey Tec, Mexico, will aim at producing the first results of a path heading straight towards the future”.