Giffoni will become a business case thanks to Unisa and the George Washington University

Giffoni will become a “business case” from which it will be possible to learn teachings, development methods and strategic models through an accurate study of the route that made this youth film festival so well-known all over the world.

This is the topic that will be discussed during the Round Table Creative Industries, scheduled for Friday 14th July at the Antica Ramiera, by Roberto Parente, professor of Management and Innovation Systems at Unisa, and Ayman El Tarabishy, Professor at the George Washington University School of Business and Executive Director of the Council of Small Business (ICSB). It will be a four-handed written business case which will be then included in the major archives used by universities to get their cases, such as The case centre (the largest collection of management cases in the world) and the European EFMD – European Foundation for Management Development (with more than 900 members among schools and business academies).

The main goal of the “case study” will be the spreading of Giffoni’s management method, following a typical US procedure aimed at motivating students from universities all over the world to directly analyze the models (a total amount of 10-12 per year) in order to discover their secrets and -above all- to directly analyze the factors that strengthen their success.


The business case will be centred on three fundamental focuses:

The importance of leadership in the cultural field, and therefore how Giffoni has been able to emerge as an international reference

Social Innovation, namely the effects the festival has produced on the territory throughout the years

The ability of an event, which is now at its 47th edition, to continuously renew itself providing new inputs and ideas every year

The presentation of the initiative will officially open the events of Giffoni Innovation Hub’s “Next Generation”

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